New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time NEW YORK, May 12, 2022 /PRNewswire/ — IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV)…
IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server
